LAKE CHARLES, LOUISIANA: TJ MAXX shoppers have started to notice other shoppers in the store participating in a new viral trend that is running up the prices of items in the store on social media.

TJ Maxx's Parent Company Reports Quarterly Earnings
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It's happening at other discount stores too like Marshall's, Home Goods, and even Goodwill stores.

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People recording themselves reselling items has become very trendy content on platforms like YouTube and TikTok. Now a new viral trend is taking over the reselling game.

People are now staying in discount stores for hours live streaming and reselling items in the stores.

TJ Maxx's Parent Company Reports Quarterly Earnings
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The person will walk around the store and people on their live stream will tell them what items they want to buy.  The live streamer will then send them a payment link for the item after they tack on a "finders fee" and shipping to the item.

A YouTuber named Kiki Chanel recently posted a video exposing this new viral trend. Some of the prices that these poor people are paying is down right crazy. In fact, I don't know if these people think they are getting a great deal on the item or if they are just participating in buying items because it's a new viral trend.

My wife and I have a reselling business, we sell on eBay and Amazon.  I have to admit this new viral trend intrigued me for a second, then I heard the prices these people were having to pay.

$26 for a coffee cup, pajama pants, etc; that is insane.  I have always had the mindset for my reselling business that I want to list my inventory at reasonable prices so it not only sells fast, but I want my customers to believe they got a great deal. So this just feels shady to me. I feel like it's preying on people who want to feel like they are participating in the viral trend and taking advantage of them.

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Gallery Credit: Mikey O